Differences in Communication A growing body of evidence (for example, Short, Williams, and Impression formation studies from the social psychology literature sug-gest that cognition plays an important role in accurately judging a new person (Hamilton & Sherman 1996). This article presents a 2-component model within Keywords: impression formation, social cognition, attribution, theory of mind, intent, capability, dispositions, Impression Formation is an important universal trend for all individuals and managing these impressions affects one’s life deeply (Sallot,2002). It happens because individuals are interested in changing the perception of other people regarding an event, a person or something.In business, this is a very effective strategy as it helps to enhance the brand image and boost sales figures.. Impression Management, the process by which people control the impressions others form of them, plays an important role in inter-personal behavior. Although many first interactions are in person, early impressions are increasingly formed through some form of digital mediation (Utz, 2010). The goal is to amplify and quantify earlier findings of a recursive relationship between seeking and providing interpersonal information in social media environments (Ellison, Heino, & Gibbs 2006). Impression formation and development has also become an important topic in CMC.2 Based on our research and teaching experience, we recommend a variety of impression management strategies for online instructors and others engaged in CMC. Impression management turns out to be a continuous activity among newcomers, used in order to be accepted by the organization, and among those who have matured with the organization, used in order to be influential (Demir, 2002). evaluations). In open source development, Besides the conceptualization of impression management, many have proposed goal theory regarding impression management. Impression management on FB has implications for online impression formation, or judgments of the personality or characteristics of a profile page’s owner. ssads Impression Management: A Literature Review and Two-Component Model Mark R. Leary and Robin M. Kowalski Wake Forest University Impression management, the process by which people control the impressions others form of them, plays an important role in interpersonal behavior. Th us, the study of impression formation depends on developments in many areas, some of them surprising at fi rst glance, such as scaling … The chapter concludes by comparing impression formation and intentional inference, and then discussing their functional relationship. Impression management is described as an effort that can be both conscious and subconscious. Impression Formation - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. 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